Abelson Sports, a leading provider of sports data solutions, has entered into a strategic distribution partnership with Kero Gaming, an industry leading micro betting supplier.
Through the partnership, Abelson’s full Football Player Markets (FPM) will be integrated into Kero’s distribution framework, providing Kero partners with seamless access to an expansive range of complementary pre-match and in-play football player betting options.
Abelson’s FPM includes a comprehensive suite of goal scorer markets and player metric markets such as shots, shots on target and assists – all delivered in real-time.
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Simon Temple, Chief Operations Officer at Abelson Sports, said: “Partnering with Kero Sports allows us to bring the full power of our Football Player Markets to their growing network of sportsbook operators with zero integration barriers.
“Kero’s expertise in delivering fast, engaging betting experiences is the perfect match for our data-rich player content, and we’re excited to see how their partners leverage this to enhance their offerings.”
Tomash Devenishek, CEO at Kero Sports, added: “Partnering with Abelson is a direct response to market demand.
“Our partners have consistently asked for Kero to expand into player props, and while our focus remains on building best-in-class micro markets, this partnership allows us to complement that strength with a best-in-class props solution – delivering the breadth of markets our partners want without losing sight of our core vision.”
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