Monday, October 6, 2025
HomeFinancesMIXI Australia Takes Control of PointsBet in Heated Takeover Battle

MIXI Australia Takes Control of PointsBet in Heated Takeover Battle

Date:

Follow us

Article Summary

  • MIXI Australia acquired 51.86% of PointsBet shares on September 5, 2025, for A$1.25 per share, making PointsBet a subsidiary and outpacing betr’s all-stock bid.
  • The takeover blocks betr’s influence, with MIXI refusing collaboration and board representation, while PointsBet’s share price faces potential short-term decline.
  • For users, PointsBet’s operations should continue normally, but MIXI’s control could shape future features, with further share purchases halted for six months.

If you’re a sports betting fan or follow the iGaming industry, you’ve probably heard of PointsBet, a major Australian betting operator.

Big news just broke: MIXI Australia, a Japanese company, has secured majority control of PointsBet, making it a subsidiary. Here’s what you need to know about this dramatic takeover and what it means for the future.

A Done Deal for MIXI

On September 5, 2025, MIXI Australia sealed its grip on PointsBet by acquiring 180.3 million shares, giving it 51.86% voting power.

They paid A$1.25 (€0.70) per share in a cash offer that’s now final, set to close at 7 p.m. Melbourne time on September 12.

This move outmaneuvered a rival bid from Betr, another Australian betting company, which offered an all-stock reverse takeover. For you, this means PointsBet is now under Japanese ownership, which could shake up how the company operates.

If you bet with PointsBet or follow its stock, this takeover signals change. MIXI’s control ensures PointsBet remains a key player in Australia’s betting scene, but the company’s share price could dip if no better offer emerges after the deal closes.

MIXI plans to block betr’s influence, refusing to collaborate or support their board nominees due to their status as competitors. This could stabilize PointsBet’s direction, but it also limits the synergies betr hoped to bring.


See also:


The Takeover Battle’s Final Stretch

The fight for PointsBet was fierce. Betr, holding 20.45% of PointsBet shares, pushed a selective share buyback plan, but Australia’s Takeovers Panel eased some of betr’s requirements after MIXI’s win.

Betr’s proposal needs shareholder approval on September 22, but MIXI’s majority stake makes it unlikely to succeed. PointsBet’s board will give MIXI representation proportional to its shares, while rejecting betr’s.

For you, this means PointsBet’s leadership will likely align with MIXI’s vision, potentially shaping the platform’s future offerings.

What’s Next for PointsBet

MIXI’s acquisition locks in their control, but they can’t buy more shares for six months due to Australian regulations. If you’re a PointsBet user, expect business as usual for now, but keep an eye on how MIXI’s influence might tweak the platform’s features or strategy.

The takeover highlights the high stakes in iGaming, where global players like MIXI are betting big on Australia’s market. Stay tuned for updates as PointsBet navigates its new chapter.

Join us on all our social channels and groups

Gameongazette is present on: 

Oscar Alder
Oscar Alder
A newcomer to the iGaming industry, eager to learn and grow in the world of online gaming. Though just starting out, he brings fresh perspectives, enthusiasm, and a strong desire to understand the ins and outs of the industry.

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

LEAVE A REPLY

Please enter your comment!
Please enter your name here