According to a YouGov survey, a sizable percentage of sports bettors are amenable to signing up for sportsbook services, with many drawn to features like parlay boost potential and special promos.
Bettors are increasingly interested in paying for subscription-based sportsbook services, per a YouGov survey.
The multinational internet research data and analytics technology group interviewed 301 bettors, and many of them said that they would be willing to pay to receive special offers and better betting options.
The outcomes come after DraftKings introduced a parlay boost service to monthly users in New York at the beginning of the year.
The $20 monthly fee service offers better odds for all parlays with individual legs that are -500 or less.
Exclusive offers and promotions are favorite amongst Bettors
With 46% of the total votes, unique promotions and offers were the most alluring advantages for members.
Younger bettors (44% of those between the ages of 18 and 34) and bettors 35 and older were particularly fond of this, with 47% of them saying they would want to receive access to such deals in exchange for a monthly charge.
Additional elements that attracted interest were early access to new betting markets (38%), personalized betting suggestions (35%), and reduced fees and commissions, which were preferred by 45% of all participants.
Furthermore, infinite parlay odds enhancements, which are utilized to maximize profits without requiring greater stakes, piqued the attention of 38% of respondents.
Even a tiny boost can have a significant influence on payouts for parlay bettors, making subscription-based boosts a great substitute.
Lastly, 14% of respondents stated that they would not be persuaded to pay for a subscription by any of these advantages alone.
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Over 50% of wagerers are prepared to spend up to $20 on each subscription.
Regarding cost, more over half of respondents (51%) said they would be ready to spend less than $20 a month for a subscription to a sportsbook.
Of those, 26% stated they would spend between $10 and $19.99, with the youngest group (31%) being the most eager to pay in this range. Of those, 25% felt comfortable paying less than $10.
Just 5% would spend $30 or more, and only 21% would think about spending $20 to $29.99.
In the meantime, 19% of those surveyed said they had no interest in any subscription services.
Currently, DraftKings’ subscription plan provides a 100% boost on up to 11 parlay legs in addition to limitless parlay boost tokens and other benefits.
The service’s goal is to draw more bettors to parlay wagers, which have grown in popularity because they provide the possibility of large returns on low-risk wagers.
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