Yggdrasil has teamed with the Rank Group, one of the UK’s most famous operators, to bring its massive slot content to some of the market’s most recognizable brands.
Yggdrasil, which already owns Grosvenor Casinos and Mecca Bingo, will dramatically increase the reach of its diversified game portfolio through the agreement with Rank.
Rank’s UK clients may now enjoy current core releases like Max Elements GigaBlox and Trickstar Spins, as well as legacy titles like Valley of the Dead, Golden Fish Tank, and the Vikings series.
The program also includes content from its YGG Masters studio partners, including King Power and Shark Bait.
The diverse inventory of core and partner titles is complemented by Yggdrasil’s trademark Game Engagement Mechanics (GEMs) such as MultiMax and DoubleMax, which are now available to even more players in Europe’s largest iGaming market.
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The Rank relationship follows Yggdrasil’s recent increase in UK development, which includes a number of transactions secured with key operator brands as the provider continues its strong start to 2025.
Jose Simon, Chief Commercial Officer at Yggdrasil, stated, “In any business, large or small, success is frequently determined by the partners you choose to engage with.
“The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator, and we couldn’t be more pleased with this partnership.”
Nolan Frendo, Casino titles Manager at Rank, added: “Yggdrasil needs no introduction as a creator and distributor of truly exceptional content, and we take pride in bringing the greatest titles from the largest names in the business to our gamers.
“Yggdrasil fits that bill, and this deal sees us bring a huge amount of established and proven content to our online casinos.”
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