Xtremepush, the premier supplier of AI-powered CRM and loyalty marketing, has secured an agreement to incorporate its real-time consumer interaction platform into Amelco’s modular sports betting system.
The relationship with Amelco enables its operator partners to provide consumers with hyper-personalised messaging, automated campaigns, and AI-driven retention tactics via the Xtremepush platform.
It’s a transaction that will help Xtremepush extend its presence in the United States, where it is a valued partner to the market’s top players.
Amelco has recently expanded dramatically in the nation, gaining various state licenses and forming relationships with key operators to provide access to its modular, bespoke sportsbook solutions.
Xtremepush’s recent arrangement strengthens its position as a prominent partner for gaming companies in the Americas, adding to previous partnerships with Superbet, Betsul, Vibra Gaming, NGX, and Senna Sport.
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Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, stated, “It is very pleasing to have agreed on a deal to improve Amelco’s sports betting platform, which is performing so well in the US market.” This arrangement will enable Amelco’s operator partners to provide engagement, gamification, and AI capabilities via a seamless ‘plug and play’ feature that boosts conversion rates and delivers proven outcomes.”
Brandon Walker, Business Development Manager at Amelco, stated, “We have been impressed with Xtremepush’s work in the industry, which has delivered impressive results in terms of player engagement.” We’re delighted to work with them as we expand our sportsbook offering into other North American markets, utilizing their customer platform to improve customized marketing capabilities for operators.”
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