Xtremepush, the top AI-powered CRM and loyalty marketing provider, has secured an exclusive agreement to launch its comprehensive player engagement solution with iGaming software vendor GammaStack.
According to the deal, GammaStack will provide Xtremepush’s unified solution to its operator partners on an exclusive basis. The package includes tools for engagement, AI, and gamification, all supplied in real time via the Customer Data Platform.
GammaStack’s operator partners will be able to provide personalized messaging, promotional campaigns, and targeted discounts to its players, hence increasing engagement and retention.
The entire portfolio of Xtremepush solutions, intended to fulfill the demands of GammaStack’s operator partners and their players at all levels, will be available in 2025.
GammaStack provides a variety of services for the iGaming industry, including casino game development, sports betting solutions, casino platforms, sportsbook software, lottery solutions, and more.
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Its solutions offer on-demand adaptations, bespoke connectors, risk management tools, multi-currency, multi-language support, and other features aimed to help worldwide operations.
The latest agreement adds to Xtremepush’s increasing reputation as a preferred gaming industry partner, after a string of agreements with high-profile operators and platforms.
Betsson, Superbet, LiveScore, Rush Street Interactive, and BetMGM are among the prominent partners that use Xtremepush technologies.
Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, stated, “We’re thrilled to collaborate with GammaStack to enhance their user experience on an exclusive basis through personalized, timely interactions. Our comprehensive player engagement solution has been proven to improve gaming platforms, and it will enable GammaStack to provide great client happiness in a variety of marketplaces.
Arturs Zagurilo, CCO of GammaStack, stated: “of GammaStack, we are committed to providing top-tier goods and services to our partners, allowing them to expand quickly and advance to the next level. Partnering with Xtremepush will enable us to provide excellent player experiences. We’re delighted to use the whole range of strong tools to improve our partners’ acquisition and retention efforts.
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