The release, which features Blueprint Gaming’s well-known Cash Strike IP, will debut concurrently on Mecca Bingo’s online platform and in its physical locations.
Today, Tuesday, March 25, Rank Group introduced Mecca Cash Strike. It is the first time a game has been released simultaneously on the Mecca Bingo physical estate and its online platform, and it is also the first time the well-known operator has released a branded cross-channel exclusive.
Thanks to a collaboration with Blueprint Gaming™, the thrilling new version incorporates the engaging gameplay from the popular Cash Strike game with the recognizable Mecca Bingo moniker, which has been associated with entertainment in the UK since the 1960s.
Whether playing online or in a Mecca Bingo location, players will enjoy exciting Cash Collect mechanisms and a respin feature, which are meant to increase the likelihood of sizable payouts. The game has a traditional 3×3 grid.
The operator’s capacity to establish new benchmarks for innovation in the gaming sector and continuously provide players in the UK with innovative and captivating goods is demonstrated by Rank Group’s most recent action.
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According to Robert Lee, Head of Mecca Brands at Rank Group, “Aligning with customers’ preferred slots supplier made perfect sense because our player base finds great resonance in Blueprint Gaming’s Cash Strike portfolio.
“The Mecca plan relies heavily on cross-channel. With multiple promotions planned to maximize engagement for users both online and at our venues, we are confident in delivering a collective player experience by fusing an already well-liked game with the reputable Mecca brand.
“With Mecca Bingo being such a significant player in the UK retail and online slots market, we are delighted to collaborate and offer one of our newest and most exciting IPs for this cross-channel release,” stated Jack Lawson, Account Manager at Blueprint Gaming.
“We have tried to create an engaging and recognizable branded game that a player can relate to whether they enjoy it in a bingo club or the comfort of their home, as it is uncommon to see both a retail and online-focused title incorporate branding.”
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