Following a partnership with the venerable gaming company Bally’s, which saw the launch of the provider’s entire slot portfolio, Yggdrasil has further expanded its presence in the UK.
Among the well-known brands in Bally’s UK stable include Virgin Games, Jackpotjoy, and Bally Casino.
Customers of the operator can now enjoy its market-leading Game Engagement Mechanics (GEMs), such DoubleMaxTM, which are present throughout its portfolio, as well as current hits and Yggdrasil favorites, like the well-liked Vikings series.
Numerous games from its YGG Masters studio partners, including 7×7 Zeus and Big Bucks Bison 10k Ways, are also available in Yggdrasil’s slot machine selection.
As the provider continues to concentrate on expanding its coverage across important territories, this is Yggdrasil’s most recent commercial expansion in the UK-regulated market.
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“Bally’s has a significant presence throughout the UK, and we are delighted to roll out our comprehensive slot offering to its players,” stated Jose Simon, Chief Commercial Officer at Yggdrasil.
“With the aim of exposing our top-notch content to as many players as possible to further expand the Yggdrasil brand, we have made a strong commercial start to the year, which this deal only reinforces.”
“Yggdrasil is widely recognized as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the biggest names in the industry,” continued Dezso Pazmany, Head of Product Operations at Bally’s.
“This partnership enables us to bring a vast collection of well-established and highly regarded content to our online casinos, and Yggdrasil perfectly aligns with this vision.”
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