Sports betting is still booming even though its growth has moderated since its peak in 2021 and 2022. A staggering $77.8 billion will be wagered online by sports fans globally in 2025, a 9% increase over the previous year.
The five nations with the highest number of bettors will account for nearly half of that total. Which country, however, spends the most money on betting apps? With an average of $940 per bettor in 2025, Australians are the highest paid country, followed by Americans at $630, according to data provided by Betideas.com. This is how different nations compare in the world betting competition.
Modern technology and the legalization of online betting have led to a boom in online sports betting, attracting millions of new customers and bringing in more money than before. Over 80 million people have signed up for online betting platforms since 2020, bringing the total number of users worldwide to almost 182 million this year. But even among the largest markets, there are significant disparities in how each country bets.
The worldwide sports betting market is predicted to generate $77.8 billion in revenue by 2025, with an average user spending $426, according to the Statista Market Insights survey. The top five betting countries—the US, UK, Australia, Germany, and Japan—will account for over half of that total. However, in terms of average spending per user, no country comes close to matching Australians.
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Australia has become the world’s largest betting nation per capita thanks to its easy access to internet betting platforms, lax rules, and high level of disposable income. Australians bet on average $940 per person in 2025, which is more than twice the $426 global average. At $630 per user, Americans will continue to be far above the global average.
European countries fall behind even though they generate the majority of the world’s sports betting revenue. In 2025, for example, Britons would pay $451 per user, which is somewhat more than the global average. With $383, $370, and $315, respectively, Italians, Germans, and Spaniards come next.
Another intriguing pattern was found by the Statista poll. The average amount spent per user has increased in the majority of the top sports betting markets, although it has decreased in Australia. The biggest amount of money ever spent by Australians on online sports betting was $1,044 in 2020. Since then, that number has decreased by 10%. In contrast, Americans have witnessed a notable 60% increase in expenditure, with Germany and the UK following closely behind with growth rates of 10% and 23%, respectively.
One of the main factors driving the expansion of sports betting has been innovation in the user experience, such as internet sportsbooks, in-play betting, and AI forecasts. This trend is still robust even though the growth rate has reduced in recent years. In the next four years, Statista anticipates an additional 24 million people to sign up for betting applications and platforms, bringing the overall user count to about 207 million. Additionally, this enormous user base will spend considerably more on bets.
Americans are expected to spend an average of $688 on sports wagers by 2029, which is 9% more than they do now and will put them in line with Australians. Australian spending, on the other hand, is predicted to fall by 2%, to $914 per user. Britons and Germans will continue to spend more, hitting $491 and $375 per user, respectively, much like Americans.
The global sports betting market is expected to increase by 22% and reach a value of $95 billion by the end of the decade due to rising bettors and per capita expenditure.
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