William Hill will become the new sponsor of one of the largest National Hunt racing events, William Hill Super Saturday at Newbury on February 8th.
The sponsorship of Super Saturday Newbury includes the name of the William Hill Hurdle, the UK’s most valuable handicap hurdle at £155,000, as well as the William Hill Denman Chase and William Hill Game Spirit Chase.
Earlier this season, the top bookmaker confirmed its sponsorship of the William Hill County Hurdle at the Cheltenham Festival in March, a competition frequently contested by Newbury Hurdle winners.
Last year, L’Eau du Sud finished second in both races, followed by Filey Bay (2023) and First Street (2022).
William Hill’s sponsorship of Newbury’s Super Saturday is the first in a run of high-profile racing sponsorships, including the aforementioned William Hill County Hurdle at Cheltenham, their arrangement as official betting partner of the Randox Grand National Festival at Aintree, and the Punchestown Champion Chase.
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On New Year’s Day, William Hill became the first bookmaker to provide ‘Non Runner Money Back’ at this year’s Cheltenham Festival, and the reintroduction of Best Odds Guaranteed on all UK and Irish racing from 8 a.m. everyday has improved their client offering even further.
Sandro Di Michele, Director of Horse Racing, stated, “We’re delighted to continue our involvement in some of the biggest days in National Hunt racing, and the roll of honour on this day at Newbury is right up there with the best.”
It coincides nicely with an exciting time of year for us as we prepare for our return to Cheltenham Festival sponsorship and our third season as the Official Betting Partner of Aintree’s Randox Grand National Festival.
“Racing is in our DNA, and our new partnership with Newbury reflects our continued support for British racing. We feel it is critical to be involved as sponsors of some of racing’s most important events, in addition to our dedication to provide our consumers with fair value. We gave more top prices on horse racing than other large bookmakers in 2024, and we will continue to do so in 2025, as well as Best Odds Guaranteed everyday from 8 a.m. on all UK and Irish races.”
“We also know the importance of Super Saturday for Cheltenham Festival hopefuls and with our Cheltenham Festival Non Runner Money Back offer you can back Festival fancies with William Hill safe in the knowledge that you’ll get your money back if they don’t make it to their target in March.”
Jordan Coates, Head of Sales at Newbury Racecourse, stated:
“This new partnership represents William Hill’s maiden title raceday sponsorship here at Newbury. We have worked with William Hill for the previous 10 years and are happy to be expanding our current connection with the well-known business, which also owns two betting shops on the course. We appreciate William Hill for their sponsorship of one of our premier National Hunt meetings, which is certain to provide high-quality racing action.
We look forward to marketing the raceday alongside William Hill in the coming weeks.”
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