VIP Play and Kambi Group. Through the deal, VIP Play-owned mobile gambling operator ZenSports will take use of Kambi’s top Turnkey Sportsbook in Tennessee, with aspirations to expand into other markets in the future.
A press release VIP Play (VIPZ) and Kambi Group have inked a multi-year contract for the provision of Turnkey Sportsbook technology to US sports betting operator ZenSports in a number of territories.
Kambi’s market-leading technology will be first implemented in Tennessee, where ZenSports, which is owned by VIP Play (formerly KeyStar Corp), a publicly traded company that purchased ZenSports in 2022, has been operating since its 2023 launch and holds an active license to offer mobile sports betting services. In the future, the company hopes to join a number of other US states as part of its ambitious aspirations to broaden its presence in many markets.
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The deal states that ZenSports will use Kambi’s state-of-the-art Turnkey Sportsbook solution, which has been shown to provide speed, stability, and flexibility in fiercely competitive markets worldwide, to enhance its current mobile sportsbook service. By offering an interactive front end with industry-leading customer acquisition tools, ZenSports hopes to leverage Kambi’s whole sportsbook solution to create a premium, customer-centric experience.
“We are thrilled to welcome VIP Play to the Kambi network as they adopt our reliable Turnkey Sportsbook solution,” stated Werner Becher, CEO of the Kambi Group. With Kambi’s industry-leading sportsbook technology and services, we look forward to helping them achieve their ambitious growth ambitions. This partnership is a prime example of our dedication to enabling operators who are committed to developing cutting-edge, customer-focused experiences.
Bruce Cassidy, VIP Play CEO & chairman of the Board, commented: “This partnership with Kambi is a pivotal step for VIP Play as we work towards establishing a premier sportsbook presence in the US. Kambi’s market-leading technology, and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
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