Online Gambling Business VideoSlots Group has renamed as Immense Group and appointed Jesper Kärrbrink as CEO of its newly formed holding company.
The decision, according to the firm, represents its transition to a multi-brand operator. VideoSlots began in 2011 as a single online casino, but has now expanded into a larger brand.
Immense Group will manage the existing portfolio of internet companies. This includes Mr Vegas, Kungaslottet, Mega Riches, DBET, and Videoslots, which will all continue to operate under their current identities.
The firm stated that adopting a “distinct corporate structure” will allow it to better harness the potential of each brand while keeping its fundamental principles and ethos.
“Adopting the Immense Group name shows our ambition to keep evolving and paving the way for future growth for each individual brand,” VideoSlots CEO and co-founder Alexander Stevendahl remarked.
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Kärrbrink will manage Immense Group as CEO
As part of the shift, Jesper Kärrbrink, an experienced industry specialist, has joined. He will be the CEO of the newly formed Immense Group AB holding company, headquartered in Stockholm, Sweden.
Kärrbrink is the current chairman of Internet Vikings and previously led the now-defunct Mr. Green games development unit, Green Jade Games. Prior to that, he served as CEO of Mr Green and Svenska Spel.
“The Videoslots journey is a true success story,” Kärrbrink added. “With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter.”
Ulle Skottling, Videoslots’ deputy CEO, spoke with iGB in February about the company’s future plans. At the time, he stated that the group’s ability to adapt will propel the firm on a “transformative” path.
“I envision an exciting and transformative journey for our company over the next five years,” Skottling told me. “Our business objective involves growing into additional regulated regions, guaranteeing compliance, and bringing our unique gaming experience to a larger audience.
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