1/ST CONTENT, the leading provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas, has expanded its international footprint with a progressive partnership with American Racing Channel, a leading LatAm distributor that holds the rights to the two foremost racetracks in Uruguay, Hipódromo Nacional de Maroñas and Las Piedras Racetrack.
Grupo Codere, a leading worldwide operator in Hispanic markets, has committed to incorporate exclusive fixed-odds material, data, and signals from Las Piedras and Maroñas.
The Group 1 Gran Premio José Pedro Ramírez will be held on January 6, 2025, together with other top-tier races such as the Ciudad de Montevideo, Maroñas, and Piñeyrua (all Group 3).
By leveraging 1/ST CONTENT’s unique expertise in capturing and broadcasting live racing events, along with a genuinely international distribution network and global reach, global fans can now enjoy a best-in-class racing experience from the comfort of their own homes or on the go.
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According to Simon Fraser, Senior Vice President of International at 1/ST CONTENT, the partnership with American Racing Channel aims to increase global interest in Uruguayan horse racing, particularly as the Ramírez festival approaches in Montevideo in early January.
“Horse racing already has a long history and a strong following in Uruguay and neighboring countries such as Brazil, Argentina, Chile, and Peru, which have produced some high-quality thoroughbreds, trainers, and, most importantly, jockeys who have regularly demonstrated their abilities in the United States.“
“Thanks to this breakthrough partnership with our friends at American Racing Channel and Codere, we can also provide a more instructional service and supporting marketing structure for this content, making it easily understandable to both seasoned fans and new viewers.“
“Furthermore, by collaborating with our alliance partners at Racing1, the newly established integrated service hub for international racing, we are now able to distribute this information more broadly than ever before. Indeed, racing from the Americas is an excellent method for global operators to reach new and underserved audiences by providing 24-hour horse racing, allowing us to return revenue to two additional gorgeous racetracks and their hardworking stakeholders.”
Horacio Esposito, Vice President of American Racing Channel (ARC), expressed excitement about expanding their services to Maroñas and Las Piedras racecourses, including fixed-odds distribution, through a cooperation with 1/ST CONTENT. Our long-standing connection with the Uruguayan racing sector reflects a genuine dedication to working together to build the business, and this latest agreement exemplifies that forward-thinking aim.”
1/ST CONTENT’s daily schedule of engaging action, which complements international racing coverage across multiple time zones, provides 1/ST CONTENT’s global partners with a consistent source of fast-settling betting content during peak leisure-time viewing times across multiple territories.
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