- UNLV’s International Gaming Institute launched the AI Research Hub (AiR Hub) on May 20, 2025, partnering with the Responsible Online Gaming Association to study AI’s impact on the gaming industry.
- The hub, led by Dr. Kasra Ghaharian and Simo Dragicevic, focuses on enhancing player experiences and promoting responsible gambling through AI-driven solutions.
- Collaborating with industry leaders and regulators, the AiR Hub aims to shape best practices for safer, smarter iGaming platforms.
If you’re curious about how artificial intelligence is changing the iGaming world, you’ll want to hear about a new initiative from the University of Nevada, Las Vegas (UNLV).
The International Gaming Institute just rolled out a groundbreaking AI Research Hub, and it’s set to make waves in the industry. Here’s what you need to know.
A New Hub for AI Innovation
UNLV’s International Gaming Institute teamed up with the Responsible Online Gaming Association (ROGA) to launch the AI Research Hub, or AiR Hub, on May 20, 2025. This lab focuses on exploring how AI impacts gaming, from enhancing player experiences to ensuring responsible gambling practices.
Led by Dr. Kasra Ghaharian and industry expert Simo Dragicevic, the hub brings together researchers, industry leaders, and regulators to tackle AI’s opportunities and challenges head-on.
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Why This Matters to You
If you play online games or visit casinos, AI is already shaping your experience—think personalized game recommendations or tools to keep gambling fun and safe. The AiR Hub dives into these applications, studying how AI can support players while addressing risks like addiction.
For example, ROGA’s recent “Know Your Play” campaign educated young adults on responsible gambling, and this hub builds on that mission. You’ll likely see smarter, safer gaming platforms as a result of this work.
A Collaborative Approach
The AiR Hub isn’t working alone. An Industry Advisory Panel, including ROGA’s Jennifer Shatley, guides its research to align with real-world needs. This group connects academia, industry, and regulators to ensure the findings are practical and impactful.
The hub’s open governance structure welcomes input from all corners of the gaming world, making it a true ecosystem for AI innovation. If you’re in the industry, you can even join as a founding member by contacting Kasra Ghaharian—opportunities are open for another six months.
What’s Next for Gaming and AI
The AiR Hub plans to produce research that shapes best practices for using AI in gaming. From improving game design to strengthening responsible gambling tools, the hub’s work will influence how you interact with iGaming platforms. UNLV’s long history of gaming research, paired with ROGA’s focus on player safety, sets the stage for meaningful advancements. Expect updates as the hub rolls out new projects in the coming months.
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