The top horse racing live data supplier in the world, Total Performance Data (TPD), announced today that BPC UK Lending DAC (Beach Point Capital UK) is assisting with its quick expansion through a flexible loan arrangement.
Growth financing in the UK is the area of expertise for Beach Point Capital UK. Its main goal is to finance high-growth SMEs who want to grow, acquire companies, and carry out MBOs and MBIs without reducing their equity.
Beach Point Capital UK was the ideal funding partner for TPD’s upcoming expansion because of their expertise in the sports data industry.
The FundFlow paired Beach Point Capital UK and TPD.AI venture debt platform that used cutting-edge fund-raising technologies to send credentials to more than 80 funds.
Using performance analytics gathered from one of the world’s most data-rich sports, TPD has boosted income by more than 40% annually for the past few years, and there is still plenty of room to improve horse racing’s appeal to spectators and gamblers around the globe.
TPD plans to invest more on the on Play AI model
The money will be used to boost investment across the board, particularly in the data science and machine learning team, which recently unveiled the most recent iteration of TPD’s In Play AI model, which has produced more than £50 million in new in-play revenue for Boylesports, William Hill, Sky Bet, Bet Victor, and Entain.
The new method is incredibly fast to retrain and requires less than 1% of the resources of the old one.
As TPD intensifies the horse tracking, which currently occurs in 14 nations with 7,000 horses each week, generating millions of new performance metrics, there is also fascinating work to be done in the sensor fusion space.
In 2024, 28 new racetracks were added, and in Q1, six more were established. With over 100 workers managing the system every week across the globe, the team has expanded to over 25 full-time professionals.
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“We are thrilled to work with Beach Point Capital UK, who really impressed us with their efficient decision-making, teamwork, and how quickly they fully grasped the strength of our business,” stated Will Duff Gordon, CEO of TPD. We’re excited to collaborate with Seth and Shane in the upcoming years. Additionally, we thought the FundFlow.AI platform was a great tool that surely reduced management time and produced the finest results.
Seth Vaughan for Beach Point Capital UK, commented: “Will and the team at TPD have created a uniquely positioned sports data business, working with numerous partners in the racing industry to enrich the offering to existing fans and grow the appeal to new ones. The business has demonstrated excellent growth and we’re excited to be supporting them on the next phase of their journey.”
George Van Dorp for FundFlow.AI added: “TPD is the global leader in real-time horse racing telematics, attracting strong interest from venture lenders across the UK and internationally to support the company’s next growth phase. We’re thrilled TPD used the FundFlow.AI platform to manage their venture debt raise, and that our matching engine connected them with Beach Point, the ideal partner given their global reach and experience with the sports data sector.”
About TPD
When it comes to developing and monetizing real-time data for horse racing through telematics, TPD is the industry leader. In addition to tracking race speed, TPD generates new income, betting opportunities, and increased global fan interaction.
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