German soccer is “at the heart” of what the firm does, and the operator’s DNA is “deeply embedded” with sports love.
Tipico, the German sports betting behemoth, has renewed its cooperation with the Deutsche Fußball Liga (DFL), which runs the country’s top-tier soccer competition. This will demonstrate the operator’s dedication to professional German soccer, which is “at the heart” of all the firm does.
Tipico Expanded Its Commitment to Bundesliga
According to the official statement, Tipico and the DFL have decided to prolong their collaboration for several more years. This news occurred just before Tipico’s partnership with the soccer group expired.
Tipico and the DFL, which first collaborated in 2018, have now decided to prolong their partnership until the conclusion of the 2028/29 soccer season. As a consequence, Tipico will continue to be the official partner of the Bundesliga and 2. Bundesliga.
Tipico will be able to use the two competition logos as well as the two Meisterschalen (championship trophies) in its marketing activities under the terms of the extended agreement.
Tipico will also maintain its substantial advertising rights, including first-access rights through DFL’s media relationships. The rights also include a “Matching Offer Right” for unique advertising formats with German partners, as well as exclusivity in the gaming sector.
In the interim, Tipico’s graphics will be integrated into Bundesliga’s online platforms to promote the operator’s brand.
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The Operator is passionate about safe sports betting.
Tipico stated in its release that this transaction is in line with their enthusiasm for soccer. The operator went on to say that the ability to market sports betting is an important tool for directing users toward legal gambling goods.
Tipico stated that providing legal, user-friendly, and creative wagering is an important aspect of their mission. According to the firm, its commitment to quality has helped it become a market leader in Germany. Furthermore, Tipico continues to advocate for player safety techniques, urging its consumers to engage in safe sports and betting.
Tipico’s links to German soccer go even deeper, as the corporation has long advocated fraud prevention, including match-fixing.
German soccer is in Tipico’s DNA.
Kajetan Strini-Brown, Tipico’s director of sports brand, stated that his company is “incredibly proud” to extend its collaboration with the DFL and serve as the Bundesliga and 2. Bundesliga’s official partners. He went on to say that German soccer is “at the heart” of what the firm does, and that the enthusiasm for sports is “deeply embedded” in the operator’s DNA.
This expansion is an important component of our strategic collaborations, which also include the DFB-Pokal, a significant German football brand. Sponsorship, and the visibility it provides, play a key role in directing buyers to the legal sector.
Kajetan Strini-Brown, director of sports brands at Tipico
Tobias Thöne, director of commercial partnerships at Bundesliga International, also reacted, adding that his team is delighted that Tipico will remain a member of the Bundesliga family for numerous years.
Thöne corroborated the operator’s self-proclaimed love of soccer, adding, “Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football.”
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