A new version of the iGaming in Brazil Market Research, published by SOFTSWISS, a top worldwide supplier of iGaming software, provides a thorough analysis of the recently regulated Brazilian market in 2025.
As Brazil embarks on a new era of online gaming, this guide gives operators insights into licensing, regulatory compliance, and market trends.
The largest nation in South America, Brazil, has established itself as a market with significant potential for iGaming. With a GDP of USD 2.33 trillion and a population of over 218 million, the nation has one of the fastest-growing economies in the world.
With more than 86% of Brazilians actively using the internet and mobile penetration surpassing 97%, digital adoption is also skyrocketing.
The market is predicted to develop dramatically after full iGaming regulation is officially implemented in January 2025, with estimates placing its value at USD 10 billion by 2029.
The regulatory authority put in place stringent compliance procedures, player protection guidelines, and organized licensing systems to guarantee the long-term growth of the business.
The implementation of Law No. 14.790 in 2023, which formalized the market, and the creation of the Secretariat of Prizes and Bets (SPA/MF) in 2024 marked the culmination of a significant shift in Brazil’s regulatory environment.
Online gaming and betting services can only be lawfully offered by licensed operators as of January 1, 2025.
Regarding the initial months after the legislative reforms, Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, stated: “One of the most important industry milestones in recent years has been the regulation of Brazil’s iGaming business.
See also:
- Ahead of March Madness, SAFE Bet Act gets another chance at success
- With NFA Registration, DraftKings Advances Toward Prediction Markets
- As markets plummet, major US gambling companies suffer
Although the new framework offers legal clarity and stability, operators still have to deal with a highly regulated environment that has strict compliance requirements.
Important issues including complicated licensing procedures and taxation arrangements have already been brought to light in the first few months of 2025.
However, possibilities for well-prepared enterprises to develop a substantial presence in this industry are also presented by such rigorous regulation.
For companies wishing to enter or grow in the regulated sector, the iGaming in Brazil sector Research is an essential resource. The following crucial elements are explicitly broken down in the report:
Regulatory compliance includes local ownership laws, licensing procedures, and tax laws, along with particular fees and rates.
Security and Data Protection: Required steps include registering a “bet.br” domain, storing data in Brazil, and obtaining ISO 27001 certification.
Player Behavior Trends: Game kinds and betting behaviors, as well as preferences for online casinos and sports betting.
Localization strategies include mobile-first gaming, local payment methods like PIX, and the significance of Brazilian Portuguese interfaces.
Advertising and Payment Regulations: The most recent financial transaction laws, marketing limitations, and compliance requirements.
Operators must continue to be flexible in responding to changes in the law and customer demands as Brazil’s regulated iGaming sector develops. SOFTSWISS continues to assist industry participants in achieving sustainable growth in the region with its comprehensive market knowledge and reliable solutions.
Notably, the study relaunch process featured active participation from Rubens Barrichello, SOFTSWISS’s Non-Executive Director for Latin America.
In order to ensure that the report accurately reflects Brazil’s distinct cultural and technological landscape, Rubens contributed insightful information about market localization strategies and player engagement tactics, drawing on his extensive knowledge of Brazilian consumer behavior and his experience cultivating local partnerships.
Join us on all our social channels and groups
Gameongazette is present on:
