Europe
Amelco partners with beBettor to improve player segmentation
beBettor partners with Amelco to enhance UK betting operators’ marketing with real-time player affluence scores for smarter segmentation.
Press Release
beBettor Strengthens Leadership After Affluence Scores Launch
beBettor appoints Graeme Price as CCO & David Black as CGO to drive growth, helping operators identify high-value players instantly.
Europe
beBettor Launches Affluence Scores for Better Player Segmentation
beBettor launches customer affluence scores, enabling UK operators to segment players by wealth for better marketing and CRM strategies.
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