- Sweden’s Supreme Court ordered Betsson to repay €500,000 to a player with a gambling addiction, citing aggressive marketing despite known issues.
- The ruling, tied to pre-2019 violations, pressures operators to strengthen responsible gambling measures, impacting how you’re targeted by ads.
- Bettors should use Spelinspektionen-licensed platforms and tools like self-exclusion to stay safe in Sweden’s tightly regulated market.
Sweden’s Supreme Court has ruled that Betsson must repay €500,000 (about SEK 5.8 million) to a player with a gambling addiction, marking a landmark decision for responsible gambling.
The player, who lost heavily on Betsson’s online casino from 2009 to 2014, was targeted with aggressive marketing despite clear signs of addiction. You’re seeing Sweden take a bold step to hold operators accountable, protecting vulnerable players like never before.
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Why Betsson Faces This Ruling
The court found that Betsson’s Malta-based subsidiary, BML Group Ltd, used behavioral data and automated systems to identify the player’s addiction but still sent targeted promotions, including VIP status upgrades in 2012.
These actions, which occurred before Sweden’s 2019 Gambling Act, violated consumer protection laws. For you, this ruling shows how regulators are cracking down on operators who exploit vulnerable players. The court’s decision to order a full refund of losses sets a strong precedent for the industry.
Impact on the Gambling Industry
Betsson, fined SEK 6.5 million earlier in 2025 for anti-money laundering failures, now faces increased pressure to improve responsible gambling measures. The ruling pushes operators to monitor player behavior closely and act decisively to prevent harm.
If you’re a bettor, you might see stricter checks or fewer aggressive promotions from licensed platforms. However, Betsson’s team expressed disappointment, arguing the case predates modern regulations, which could spark debates about retroactive accountability.
What It Means for You
This decision strengthens protections for players struggling with gambling addiction. You’ll likely notice operators like Betsson enhancing tools like deposit limits or self-exclusion options to comply with Sweden’s strict rules.
The case also highlights the risks of unregulated or poorly monitored platforms, urging you to choose licensed operators. Sweden’s Spelinspektionen continues to lead with tough measures, as seen in recent fines against Betsson and others for AML violations, ensuring a safer betting environment.
How to Stay Safe While Betting
Bet only with Spelinspektionen-licensed operators to ensure your protection under Swedish law. Use tools like self-exclusion or spending limits offered by platforms to manage your gambling.
Check the regulator’s website (www.spelinspektionen.se) for approved operators and updates on responsible gambling policies. Staying informed and cautious helps you avoid risks and supports a fairer industry.
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