Superbet and São Paulo, a top-tier Brazilian football team, have renewed their collaboration.
Superbet will remain the primary sponsor of the Série A team for four more seasons under the terms of the renewed agreement, which will aid the operator in further building its reputation in Brazil’s recently regulated igaming industry.
“It is an honor to be at São Paulo’s side for so long, demonstrating our long-term commitment,” said Alex Fonseca, CEO of Superbet.
“We are the first Brazilian brand to take part in a sponsorship of this length.”
Since Superbet will continue to be the primary sponsor until 2030, the two parties’ contract has grown in value from its original terms because a bonus will be added contingent on meeting predetermined goals. Each season, São Paulo will get R52 million, or £6.98 million.
Fonseca discussed Superbet’s present standing in Brazil’s Bets regime and the operator’s opinion of the recently regulated industry in his remarks at SBC Summit Rio.
See also:
- Italian players can now access SYNOT Games through Stanleybet
- Romania is being urged to implement a 10% gambling expenditure cap
- Aristrocrat Gaming to present new technologies
“I think the main challenge in our industry is going to be fighting the illegal market,” Fonseca said, outlining the primary threat to Brazil’s regulatory effectiveness. We have observed an uncontrolled industry that is still expanding and that has easy access to payment methods and media outlets.
This undermines our ability to build a more robust and regulated industry. This is most likely the largest obstacle, both now and in the future. This problem affects all regulated businesses, albeit to varying degrees.
In order to prevent the possibility of a possibly “lethal” advertising restriction, the CEO of Superbet also recommended that operators in Brazil should behave responsibly while marketing to the country’s players.
“It could be fatal,” Fonseca continued. Because operators were using highly aggressive marketing strategies, we witnessed the prohibition of all marketing operations in Spain. We must think about what we want to say to our customers.
Superbet declared in recent weeks that it has struck an agreement to refinance €1.3 billion in order to expedite its strategic expansion.
Blackstone, the company’s primary private equity (PE) fund, and affiliated parties under the management of HPS Investment Partners (HPS) agreed on the terms of the deal.
Join us on all our social channels and groups
Gameongazette is present on:
