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Study: Three out of four Swedes gamble for money

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Approximately 71% of all respondents informed the Spelinspektionen that they had gambled for money at least once in the previous 12 months.

A new research of the Swedish gaming sector found that people play real-money games of chance at a high rate. As it turns out, around three out of every four adults have gambled, although lightly. 

The survey polled 1,644 respondents

According to the most recent Public Opinion Survey, which is conducted yearly by the Swedish Gambling Authority (Spelinspektionen), a sizable proportion of all Swedes gambled at least once in the previous year.

The Spelinspektionen emphasized that the report was based on data obtained in November 2024 from 1,644 respondents.

The gambling authority also stated that the study was performed in partnership with the research organization Enkätfabriken.

As it turned out, almost three out of every four adults had played at least once in the previous year. 

The survey drew 1,644 responses

According to the most current Public Opinion Survey, which is performed annually by the Swedish Gambling Authority (Spelinspektionen), a significant proportion of all Swedes gambled at least once in the preceding year.

The Spelinspektionen underlined that the research was based on data collected in November 2024 from 1,644 respondents.

The gaming authority also noted that the study was carried out in collaboration with the research group Enkätfabriken.

It was out that nearly three out of four people had played at least once in the preceding year. 

Meanwhile, 71% of gamers stated that gaming businesses were somewhat or completely responsible for gambling issues.

Regarding gaming issues, 66% of respondents claimed they were aware of Spelpaus.se, Sweden’s self-exclusion initiative. Unfortunately, women had slightly lower awareness levels.


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The percentage of young gamblers increased

The current Public Opinion Survey was issued just a few days after the Spelinspektionen released a new study on teenage gambling, which highlighted a rise in the percentage of younger players.

According to the authorities, new gaming verticals like skin gambling and gambling streams have resulted in an increase in gambling among teenagers and young people.

The Spelinspektionen recognized that many student gamblers utilized student financing or income to fund their gaming. To make matters worse, several students took out loans to gamble.

This was particularly frequent among guys aged 23 and 24, who are generally thought to have less control over their gambling behaviors. 

In other news, Svenska Spel, Sweden’s state-owned gambling operator, claimed that non-risky consumers accounted for a significant portion of its income.

The operator reported a solid revenue share of 93.9% in Q4, which was similar with Q3 results. However, total revenue from non-problem players climbed by 1.5% in 2024, indicating a healthy trend.

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Agatha Johnson
Agatha Johnson
Agatha Johnson is a U.S.-based journalist with a sharp wit and extensive experience in writing. With a strong focus on the gaming industry, she brings a fresh and engaging perspective to her work.

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