Stake plans to expand into regulated markets with the acquisition of Danish operator MocinoPlay, subject to regulator permission.
MocinoPlay has supervised the spectacular ascent of its VinderCasino brand in recent years, and the acquisition hopes to accelerate that growth by combining Stake’s global presence, marketing, and product experience.
The move aligns with Stake’s strategic expansion into regulated markets, following a successful launch in Brazil’s new regulatory environment in early January.
This latest acquisition establishes the company’s presence in Northern Europe through the high-value Danish market, after Stake’s acquisition of Italian brand IdealBet in July last year and Betfair Colombia in November 2023.
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The M&A activity is part of Stake’s long-term, sustainable expansion plan in regulated markets, with the ultimate objective of becoming the world’s largest casino and entertainment brand.
Brais Pena, Chief Strategy Officer of Easygo, the technology powerhouse behind Stake, stated, “This acquisition will provide us with access to another high-value, regulated market with exciting growth opportunities.”
“We have already expanded our local presence in Latam and Southern Europe, so making our mark in the north was the clear next step.”MocinoPlay’s success in highly regulated markets serves as a model for future entry into compliance-required markets.
“The team behind MocinoPlay have done an impressive job in growing the VinderCasino brand in the Danish market and we look forward to integrating Stake’s winning formula to super-charge this growth and reach even more Danish players.”
The transaction is subject to approval by the Danish Gambling Authority
MocinoPlay CEO Peter Eugen Clausen stated, “We are excited to be a part of Easygo’s journey to set new standards in the gambling industry.
“The combination of our team’s local knowledge with Stake’s great product and brand results in a winning mix. We look forward to introducing Stake to the Danes”
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