Golden Whale Productions, a data science company that specializes in AI and machine learning solutions for the iGaming industry, has announced a multi-year extension of its cooperation with Stadtcasino Baden Group. The renewed partnership will allow Golden Whale to continue to improve the group’s client retention methods and market share, as well as increase its relationship with Stadtcasino Baden’s B2B business, Gamanza.
Gamanza, a part of the Stadtcasino Baden Group, has emerged as a leading software provider in the iGaming market. Its services include GamanzaEngage, Switzerland’s most popular online casino software bundle. Gamanza will use Golden Whale’s machine learning-based optimization technologies to improve its existing solutions and expand its product offering as part of the extended cooperation.
The extended arrangement includes the incorporation of Golden Whale’s data-driven solutions to enhance Gamanza’s gamification portfolio. This will enable Gamanza to provide its clients with a more comprehensive promotional toolkit, hence increasing consumer engagement and retention.
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The collaboration highlights strategic benefits for both Gamanza and the Stadtcasino Baden Group, while also allowing Golden Whale to deploy its advanced ML algorithms and predictive optimization tools to a large and active consumer base. This collaboration emphasizes the increasing importance of AI-powered solutions in fostering innovation and competitiveness in the iGaming industry.
Eberhard Dürrschmid, CEO of Golden Whale, stated: “Golden Whale is pleased to announce that we have agreed to a multi-year extension to our current agreement with Stadtcasino Baden Group, which will see us support the company with both player retention and market share growth.“
“As part of the agreement, we’ll continue the strong work we’ve done with the brand over the past couple of years while also cooperating more closely with its main B2B arm, Gamanza, to bring our pioneering form of ML-based optimisation directly onto the latter’s gamification suite.”
Christian Aumüller, Chief Executive Officer of Stadtcasino Baden Group, stated: “As one of the gaming industry’s true trailblazers, Stadtcasino Baden Group is delighted to renew its partnership with Golden Whale Productions – a company that, like us, is now at the forefront of iGaming innovation.“
“The decision to prolong the agreement was made with the goal of increasing customer retention and market share, as well as improving the products and services we provide to B2B clients through Gamanza. With AI and machine learning both playing important roles in the future of iGaming, this collaboration will be extremely vital for us.”
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