In order to supply Smart View race cards, Kindred Group’s Unibet brand has partnered with Spotlight Sports Group (SSG), a global leader in technology, content, and media that specialises in sports betting. SSG will now serve as the product’s digital sportsbook partner.
In advance of Saturday’s QIPCO British Champions Day at Ascot, Kindred Group introduced Smart View, enabling users of Unibet to quickly switch between Smart View and conventional Racing Post race cards for the flat-season finale.
With its contemporary and eye-catching appearance, Smart View, a state-of-the-art racing product that has been developed over several years, has drawn the interest of both novice and experienced bettors. By utilising cutting-edge technology and taking cues from well-known video games like Football Manager and FIFA, Smart View streamlines the conventional race card and improves its usability and accessibility for all users.
Three-time EGR Horse Racing Operator of the Year winner Kindred Group is still dedicated to the horse racing industry. They have sponsored the Unibet Champion Hurdle for several years and have top trainers Nicky Henderson and Richard Hannon serving as brand ambassadors.
Sportsbook & Racing Market Growth Manager at Unibet Alistair Gill emphasised the need of integrating Smart View. “We need to appeal to a wide range of audiences because horse racing is essential to our UK business,” he stated. With Smart View, bettors of all demographics can be engaged by the Racing Post’s expertise combined with a contemporary, easy-to-read interface.
Sam Houlding, Spotlight Sports Group Managing Director of B2B, continued, “We are thrilled to have Kindred as our first digital partner for Smart View. This year’s big festivals have seen tremendous success with our novel race card, which further demonstrates Spotlight Sports Group’s dedication to the future of sports betting.
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