Today, Spotlight Sports Group (SSG), a leading media, technology, and content firm with a focus on sports betting, announced a multi-year collaboration with BetMakers, a global provider of racing technology.
Through the BetMakers CoreAPI, BetMakers will be able to distribute SSG’s ground-breaking Smart View product to its vast worldwide racing operator database, enabling BetMakers’ global sportsbook clientele to easily include Smart View into their current racing offers.
The innovative racing product Smart View was created over a number of years with the goal of streamlining the conventional racecard and making it more approachable for all audiences. Smart View offers a contemporary, tidy, and user-friendly experience, drawing inspiration from well-known video games like FIFA and Football Manager.
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The world-renowned Racing Post database serves as the foundation for its underlying data, which is updated dynamically to reflect current track conditions and is improved via data science, expert insights, and iterative learning.
Smart View will now be accessible in major international markets, such as the US, UK & Ireland, France, South Africa, the UAE, Australia, and New Zealand, as a result of this collaboration.
The main components of the integration are already finished, and BetMakers’ global client base can access Smart View right away.
Sam Houlding, Managing Director B2B for Spotlight Sports Group, expressed his enthusiasm for the partnership: “We are delighted to partner with one of the leading global racing technology providers to bring our revolutionary Smart View product to their audience. There is tons of positive momentum behind Smart View, and the fact that we can deliver this for all of the major global racing territories was a big factor in getting this agreed.”
“We’re excited to be able to offer our suite of digital customers this new and innovative product from Spotlight,” said Joey Carroll, Director of Business Development & Partnerships APAC at BetMakers. In addition to having a great user interface and user experience, it is supported by solid data and is getting good reviews from market participants. We’re eager to observe how it affects drawing in new racegoers and, eventually, boosting revenue for our partners across the world.”
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