- Sportradar partners with DAZN to provide live betting data for all 63 FIFA Club World Cup 2025 matches, starting June 14, hosted in the U.S.
- The deal includes AI-driven fraud detection and non-exclusive media content, serving 800+ betting operators and 900 media firms.
- Expected to boost betting volumes by 10–15%, the partnership eyes Sportradar’s $1.85B revenue goal by 2027 amid global market growth.
Why Sportradar Secured the Deal
Starting June 14, 2025, Sportradar will deliver live odds for all 63 matches of the FIFA Club World Cup, hosted in the U.S., featuring top clubs like PSG, Bayern Munich, and Benfica.
The partnership with DAZN, which holds exclusive global media rights worth $1 billion, taps into Sportradar’s network of over 800 betting operators and 900 media firms. With soccer driving 55% of global betting revenue ($90 billion projected by 2030), this deal positions Sportradar to capitalize on the tournament’s massive appeal.
You can see the strategy: it’s a chance to deepen fan engagement and expand Sportradar’s footprint in the $1.7 trillion global betting market.
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Details of the Partnership
Sportradar’s role includes supplying deep tracking data for micro and player markets, enhancing betting options like in-play wagers.
Its AI-driven Universal Fraud Detection System (UFDS), in place with FIFA since 2017, will monitor bets to prevent match-fixing, ensuring tournament integrity. DAZN coverage, streaming all matches, contrasts with the UK’s Channel 5, airing only 23 games with Midnite as a sponsor.
Sportradar’s non-exclusive media content, like highlights and stats, will also feed global media outlets. You might notice the scale: this deal amplifies Sportradar’s tech prowess, fresh off a 17% revenue jump to $335 million in Q1 2025.
Impact on the Sports Betting Industry
The FIFA Club World Cup’s global audience, expected to rival the World Cup’s 5 billion viewers, makes this a landmark for sports betting. Sportradar’s data deal could drive a 10–15% betting volume spike for operators, based on similar events like the UEFA Champions League.
For you, this means richer betting markets if you wager on the tournament, but it also highlights risks of unregulated betting in markets like Asia, where Sportradar eyes expansion.
Posts on X praise the deal’s innovation but warn of integrity challenges in high-stakes events. You might ask: will this set a new standard for data-driven betting?
What’s Next for Sportradar and the Tournament
Sportradar plans to leverage this deal to fuel its 2027 goal of $1.85 billion in revenue, bolstered by acquisitions like IMG ARENA, set to close in Q4 2025. The company’s focus on AI and integrity tools, like UFDS, will be critical as Brazil’s new betting market and Asia’s potential liberalization loom.
For the Club World Cup, expect enhanced fan experiences via personalized odds and immersive streams. You might be curious about betting safely: stick to licensed operators in regulated markets like the U.S. or UK. With Sportradar’s tech shaping the tournament, the betting industry’s evolution is in full swing.
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