Sportradar’s product and content offerings will be improved by IMG ARENA’s portfolio, which will also solidify its strategic position as a top content supplier.
Sportradar declared that it and Endeavor Group Holdings, Inc. had reached a final deal for the purchase of IMG ARENA and its portfolio of international sports betting rights.
The portfolio of IMG ARENA will improve Sportradar’s product and content offerings and solidify its strategic position as a top content provider in the world’s most popular sports, such as basketball, soccer, and tennis.
By include these betting rights in its content portfolio, Sportradar broadens and deepens its coverage of important international sports, increasing the company’s distribution of content and accelerating product development.
Sportradar will easily integrate and monetize these rights through its vast client network and highly scalable technology platform, creating additional value for partners, clients, and shareholders.
Following closure, the acquisition will offer a number of significant advantages:
- increases margins: instantly accretive to Sportradar’s adjusted EBITDA margins, consistent with their methodical approach to investing;
- further quickens the expansion of Sportradar’s strong cash flow, adjusted EBITDA, and revenue;
- special arrangement: Sportradar won’t have to pay anything or anything; The transaction offers USD 225 million in financial consideration, which is made up of USD 125 million paid to Sportradar and up to USD 100 million in cash prepayments given by Endeavor to specific sports rightsholders;
- Highly strategic portfolio: Sportradar’s current sports portfolio is complemented by basketball, soccer, and tennis, which together account for over 70% of the rights and are the top three sports wagered on worldwide.
Strategic partnerships with more than 70 rightsholders include over 39,000 official data events and 30,000 streaming events across 14 international sports on six continents in this forthcoming portfolio of global betting rights. The PGA Tour, Major League Soccer, the U.S. Open, Roland-Garros, Wimbledon, and EuroLeague basketball are notable international properties.
Sportradar will now have betting rights to three of the four Grand Slams in addition to its current tennis rights.
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Sportradar’s already strong balance sheet will be further strengthened by the transaction’s unique structure, which will also improve its substantial liquidity position. This will enable the company to make more strategic investments and take advantage of opportunities for incremental shareholder returns, including the expected acceleration of its current buyback program.
“Sportradar’s success is driven by the breadth of its sports coverage, its broad product portfolio and leading technology, and its global distribution network,” said Carsten Koerl, the company’s CEO.
We are confident in our ability to realize the full economic potential of this portfolio because of our demonstrated track record of maximizing return on investment (ROI) through our worldwide betting rights transactions and our improved presence across basketball, soccer, and tennis.
Furthermore, this transaction’s special structure speeds up our cash flow and revenue profile and will boost our margins right away. By adding these strategic rights, we will be able to take advantage of fresh growth prospects and provide our partners, clients, and shareholders with outstanding value.”
As of right now, the acquisition is anticipated to close in the fourth quarter of 2025, pending regulatory clearances and the fulfillment of closing requirements. Sportradar’s exclusive financial advisor is UBS Swiss Financial Advisors, and its transaction counsel was Brandl Talos.
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