Leading free-to-play (FTP) solution provider Splash Tech has partnered strategically with Lucky7 Ventures, a division of the world’s largest gaming company Superbet, to improve player retention and engagement across all of its casino brands, including LuckyDays and SpinAway.
Lucky7 Ventures, a division of Superbet, oversees a collection of profitable casino brands with a global reach. Through a smooth interface with GiG’s iGaming platform solution, this agreement allows Splash Tech to take use of Lucky 7’s huge audience to launch the Lucky Rewards Wheel.
The Lucky Rewards Wheel uses Splash Tech’s sophisticated segmentation engine to maximize income and improve engagement by delivering segmented rewards every day. The game provides gamers in foreign markets with a lucrative experience and is seamlessly integrated with Lucky7’s businesses.
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This most recent deal comes after a string of significant international alliances that enhance Splash Tech’s standing as a top supplier of cutting-edge FTP solutions that increase player engagement and propel operator success.
Splash Tech CEO Adam Wilson stated: “We are thrilled to launch the Lucky Rewards Wheel in collaboration with Lucky7 Ventures. This game will give players a worthwhile experience and spur significant commercial growth by seamlessly integrating into Lucky7’s brands.
“We are eager to collaborate closely with our new partner in order to maximize player lifetime value and retention.”
“At Lucky7, we’re always looking for new and creative ways to improve player engagement and give our players experiences that keep them coming back,” said Joe Legge, COO of Lucky7 Ventures. Offering players daily benefits based on their activities, the Lucky Rewards Wheel is a great addition to our brands.
“By working together, we can develop a more rewarding and individualized experience, which will ultimately increase customer retention and loyalty across all of our brands.”
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