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Spain’s Gambling Ad Restrictions Slash New Accounts by Over Half

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  • Spain’s 2020 Royal Decree slashed new gambling accounts by 55%, from 3.01 million to 1.35 million, by banning welcome bonuses and restricting ads.
  • The rules cut marketing spend and betting activity, but some restrictions were lifted in 2024, giving operators more flexibility.
  • Bettors face fewer choices and risks from black-market sites, so sticking to DGOJ-licensed platforms is crucial for safety.

Spain’s strict gambling advertising rules, introduced in 2020, have cut new online gambling accounts by 55%, dropping from 3.01 million in 2020 to 1.35 million in 2023.

The Royal Decree 958/2020 banned welcome bonuses, limited TV and radio ads to a 1am–5am window, and prohibited celebrity endorsements. You’re seeing a safer gambling environment, but it’s reshaping how operators reach you and how you engage with betting platforms.

Why the Drop in New Accounts Happened

The 2020 regulations targeted aggressive marketing tactics. By banning welcome bonuses, a key draw for new players, and restricting ads to late-night hours, Spain reduced the visibility of gambling platforms.

Data from the Directorate General for the Regulation of Gambling (DGOJ) shows this led to a 55% plunge in new accounts, alongside lower marketing spend on ads, bonuses, and sponsorships.

For you, this means fewer flashy promotions but a focus on responsible gambling. The Harm Reduction Journal study highlights that these rules also curbed overall betting activity and revenue, creating a lasting impact.


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What Changed for Operators and Bettors

Operators faced a tough shift. The ban on celebrity ads and video platform promotions, like YouTube, slashed their ability to attract you with big campaigns. Some rules, like bans on marketing to new account holders and video ads, were overturned by Spain’s Supreme Court in April 2024, giving operators a bit more flexibility.

If you’re a bettor, you might notice fewer ads but also less enticing sign-up offers. The DGOJ’s push for safety means you’re less likely to encounter misleading promotions, though some worry it could drive betting to unregulated black-market sites.

Challenges and Risks Ahead

While the rules protect you, they’ve sparked debate. The sharp drop in new accounts hurts operators’ growth, and some bettors may turn to offshore platforms that dodge these restrictions, risking your money and data.

The DGOJ’s ongoing efforts, including €77.4 million in fines against illegal operators in 2024, aim to keep the market safe. For you, this means a regulated space but fewer choices. Staying cautious and choosing licensed platforms is key to avoiding scams.

How You Can Stay Safe

Bet only with DGOJ-licensed operators to ensure your funds and data are secure. Check the DGOJ’s website for a list of approved platforms. If you’re drawn to promotions, be wary of offers from unfamiliar sites, as they may operate illegally.

Follow updates from Spain’s gambling regulator to stay informed about new rules or loosened restrictions. This keeps you ahead in a tightly controlled betting landscape.

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Margaret
Margaret
With 5 years in the iGaming industry, she's passionate about creating engaging content and understanding market trends. Her experience covers a wide range of online gaming, from casinos to sports betting

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