Soft2Bet has secured a multi-year turnkey arrangement with Channels Media Group, a renowned Nigerian media organization, to supply its robust platform solution and Managed Services in Africa’s largest regulated market.
As part of the agreement, Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino product, delivering value for the company by managing its complete client acquisition and retention strategy via its market-leading ‘Managed Services’ offering.
The partnership will make full use of Channel’s local knowledge and Soft2Bet’s online sports betting and casino expertise, as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), a gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
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Regulatory expansion
Soft2Bet’s regulatory footprint expanded significantly in 2023 as the group entered major markets such as Sweden, Denmark, Romania, and Italy, and this trend is expected to continue in 2024 with global expansion into Africa’s largest economy and most populous country through Channels TV.
As the firm executes on its strategic plan through 2025, it will continue to integrate new partners into its B2B platform and expand its content library in order to provide the richest and most comprehensive turnkey solution to its partners.
Martin Collins, Soft2Bet’s Chief Business Development Officer, stated, “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV.” Nigeria is the continent’s largest economy and a thriving market, and the combination of Channels TV’s strong brand equity and our highly localized and powerful solutions will drive significant development in this key market.”
Tobi Momoh, Group Strategist & Consultant at Channels Media Group, added: “Our collaboration with Soft2Bet will allow us to combine our local experience with their cutting-edge online sports betting and casino operations. We are also very enthusiastic about the prospect of integrating Soft2Bet’s MEGA gamification, and we are confident in our ability to produce quality content and increase player engagement in this market. We’re dedicated to creating new industry standards and building a top iGaming brand that will give unrivaled pleasure to our gamers.”
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