While several similar services will remain available on the operator’s official website, the X-based service will no longer be supported.
Sky Bet, a British gambling operator, has announced the discontinuation of the #RequestABet service. Certain similar services will remain available on the operator’s official website, but the X-based service will no longer be supported.
The X Account will no longer be monitored.
#RequestABet was an X/Twitter service that tracked consumer requests for non-existent betting alternatives.
According to the official #RequestABet X account, the service has been suspended, and the inbox is no longer routinely checked.
The #RequestABet feature is no longer available. This mailbox is no longer being monitored, thus we are unable to reply to messages or requests via this channel.
The gambling provider apologized for the inconvenience and recommended clients to contact SkyBetHelp.
Meanwhile, the operator’s own website would continue to offer RequestABets and promotions, the company affirmed.
The SkyBet #RequestABet account has also modified its “About” description to indicate that the service is no longer available.
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The End of an Era.
The concept for such a service was born in 2012, when Sky Bet was inundated with demands for wagers that it could not offer.
A few years later, the operator decided to make #RequestABet an official feature, which was implemented in 2015. For nearly a decade, the program enabled gamblers and sports fans to order specific wagers.
However, as time passed, interest in the service decreased.
According to Alun Bowden, senior vice president of strategic insight at Eilers & Krejcik Gaming, a gaming analytics company, the service’s discontinuation symbolizes the end of an era. He noted that Sky Bet’s decision to stop the service might be for a variety of reasons. However, the expert believes the most likely reason is Sky Bet’s connection with Paddy Power, which may have made promoting the bet builder function a priority.
Bowden expressed disappointment that #RequestABet is no longer available, describing it as a throwback to a more fun gaming age when the industry took itself less seriously.
It was organic, often mispriced, even more often horrific value, always fun to bet on and felt like something that was interactive and more like a game than a sports bet. It changed how people THINK about betting. And now instead we have… bet builders.
Alun Bowden, SVP of strategic insight, Eilers & Krejcik Gaming
Bowden conceded that bet builders aren’t the worst thing ever, but they’re “boring” by comparison.
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