SIS (Sports Information Services), the premier multi-content provider of 24/7 live betting services, has teamed with 888AFRICA to give the operator with a complete numbers offering.
The operator will receive access to the whole suite of over 200,000 live draws as a result of the integration with 888AFRICA, which was made possible via a region-specific iframe built in collaboration with Bitville Gaming. These include the original 49’s live draw, 39’s, and the Fast 15’s.
To enhance the player experience, the material is presented in a clean, appealing, and engaging front end. The launch will dramatically expand SIS’s presence in Africa, where the live numbers draw product suite has already achieved considerable success.
888AFRICA to Introduce Popular 49’s Format Across Key African Markets
The SIS-owned 49’s has been running for almost 27 years and is the first live draw, bringing credibility and integrity to fixed-odds numbers betting. To supplement this, 39’s and Fast 15’s provide high-frequency events that occur every three minutes while keeping healthy margins for operators.
888AFRICA, which launched in 2022, licenses 888 Holdings’ world-class betting and gaming brands in Africa’s regulated online marketplaces. Currently available in Kenya, Tanzania, Mozambique, and Zambia via 888bet, the operator provides a unique betting experience with relevant goods and services, which will soon include live draw options that have proved popular with audiences.
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Joe Andrews, Head of Sales Africa at SIS, stated, “The demand for live numbers draws in Africa has increased quickly, and collaborating with 888AFRICA will considerably improve our product awareness. Bitville Gaming has a strong presence in the region, and we are excited that our collaboration is already providing operators with the most diverse content available.”
Ian Marmion, Chief Operating Officer of 888AFRICA, stated, “Our ability to broaden our offering to our partners is always important to us, and the portfolio of live numbers derived from SIS will provide a significant boost in maximising engagement.” The material is a proven performer across Africa, and I am confident our fans will appreciate this addition to our portfolio.”
Andrew von Hoesslin, Chief Executive of Bitville Gaming, stated: “The goal of our deal with SIS was to create a larger operator network for its content, and we are experiencing this firsthand. We are confident that 888AFRICA and its players will be happy with the increased wagering choices.“
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