Sports Information Services (SIS), the leading multi-content provider of 24/7 live betting services, has secured a new long-term agreement with Betfred to broadcast its in-house TV channel from Media City UK in Salford.
According to the agreement, Betfred’s production facilities will be upgraded significantly, and all coverage will now be in high definition.
Betfred will continue to host studio shows featuring Fred Done and his famed pushes.
The new agreement will increase Betfred’s broadcast flexibility, and SIS will also provide an in-house podcast studio.
Betfred now has continuous access to SIS‘ large racing inventory, which includes over 35,000 horse races from 170+ venues around the world.
Additionally, Betfred clients will continue to have access to top-tier greyhound racing from the United Kingdom and Ireland, which includes over 24,000 events each year.
See also:
- 3 Oaks Gaming Expands in Europe with Greek Manufacturer Licence
- FDJ initiates reviewing actions to address €90 million tax hit
- Stake becomes front-of-shirt sponsors for Club Deportivo Ñublense
Mark Pearson, Betfred’s Head of Corporate Affairs and Communications, stated: “We value our long-term partnership with SIS, and this new agreement will continue to help bring our brand to life and communicate our unique offers to our customers.”
Our racing offering will be even stronger as we become the first bookmaker on the High Street to broadcast in full HD.”
Paul Witten, SIS’s Managing Director EMEA, said: “We are delighted to strengthen our long-standing cooperation with Betfred. This deal ensures that Betfred’s UK retail clients receive high-quality, entertaining entertainment in high-definition from all around the world.”
Join us on all our social channels and groups
Gameongazette is present on:
