This weekend, easyGroup, Sir Stelios Haji-Ioannou’s private investment group, announced the debut of easyBet.net.
The business, which is synonymous with low-cost airline easyJet, represents the introduction of an easy® brand to sports betting fans.
The easy® sportsbook initiative is powered by Matchbook, a peer-to-peer betting exchange, which will run easyBet.net under Triplebet Limited’s UK Gambling Commission licence.
As the marketing statement emphasizes, “easyBet is a strategic brand extension with its name only one letter apart from easyJet.”
easyGroup has previously filed brand infringement claims in sports betting involving the “easy” moniker, including easyBet.com and easyBet.co.za. “The launch of easyBet.net will assure customers of a legitimate member of the easy® family and a trusted brand, while preventing further brand infringement in this sector.”
See Also:
- SAW collaborates with Esports Charts to enhance social media and livestreaming metrics.
- Betsson’s Q3 2024: yet another record quarter
- Unibet renews its partnership with the National Hockey League of Sweden
With easyBet.net’s UK launch, the easy® brand joins major British mass-market names in online gambling, including Virgin, Sky, and News UK (The Sun and talkSport).
easyBet.net joins over 200 global companies supported by British Greek-Cypriot billionaire Sir Stelios Haji-Ioannou, who founded the easy® group to provide customers with “best and fair value services.”
Sir Stelios said, “We are delighted to welcome easyBet.net into the ‘easy’ family of companies. This is a logical expansion to our other key consumer brands in the United Kingdom and Ireland.”
Matchbook’s agreement marks the introduction of its white-label sportsbook offering. Matchbook, founded in 2004, is a pioneer in sports betting, offering high odds and cheap commissions to peer-to-peer betting users.
Matchbook’s licensing fees paid to easyGroup will go towards Sir Stelios’ humanitarian projects as part of the collaboration.
Malcolm Graham, CEO of Matchbook, stated, “Matchbook is happy to join with easyGroup to provide its betting exchange services. The ‘easy’ brand is known for providing constant quality and value. easyBet.net provides industry-leading odds in a variety of sports and geographic regions, as well as a superior user experience.
Join us on all our social channels and groups
Gameongazette is present on:
