SAGSE Latam has unveiled a new expansion strategy that includes two specialized editions under the trademarks SAGSE South America and SAGSE Central America & Caribbean.
The goal is to answer the individual demands of each market and strengthen its presence in the area. This shift is a natural progression for the respected brand, which will continue to operate under the worldwide umbrella of SAGSE Latam.
SAGSE South America is set for March 19-20, 2025, at the Hilton Hotel & Convention Center in Buenos Aires, and SAGSE Central America & Caribbean for May 6-8, 2025, at the Sortis Hotel Casino & Convention Center in Panama.
Alan Burak, Vice President of Monografie, noted that this new structure is in response to the growing complexity and dynamism of the Latin American gaming industry: “Each sub-region has unique difficulties and potential. This methodology will enable us to adjust content, trends, and business requirements to the unique realities of each geographical area.”
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Burak believes that segmentation will provide clear benefits to participants: “Operators, regulators, suppliers, and investors will be able to choose the event that best suits their market goals, maximizing the value of their participation.” He also noted that having two editions will allow for the inclusion of significant experts and leaders from each region, resulting in a more specialized and in-depth perspective.
From the perspective of exhibitors and sponsors, the model promises to be extremely efficient: “Companies will be able to focus their efforts with greater segmentation and visibility, integrating specific marketing programs, multi-channel communication, and strategic partnerships with local media,” Burak stated.
Furthermore, he added that the new format has been well embraced, with stands and spaces already reserved for both editions. “We are in the midst of developing these events, and we expect 2025 to be a year of significant growth for SAGSE across the Americas,” the director said.
For more information www.sagselatam.com
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