RubyPlay, an innovative B2B iGaming development studio, has increased its position in the Italian industry by working with AdmiralBet, one of Italy’s most well-known online casino operators.
The agreement has already resulted in the launch of several popular RubyPlay titles on the operator’s online casino, including Book of 8 Riches, Grand Express Action Class, Go High® Harvest, and #Alice in the Wild.
RubyPlay will continue to integrate four new titles on a weekly basis for AdmiralBet over the following few months. This ambitious release contains top-performing games including Elephant Stampede, Immortal Ways® Diamonds, and Go High® Fruit.
Italy is an important location in RubyPlay’s overall European expansion plan. Over the last year, the studio has strengthened its footprint in the nation by signing a number of high-profile deals with key operators, establishing its reputation as a reliable and innovative content provider to the regulated market.
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AdmiralBet, the online brand of Admiral Sport Srl, has been a popular operator in Italy since 2012 and is part of the Greentube Group, a subsidiary of the world-renowned NOVOMATIC Group.
AdmiralBet, known for its dedication to security, transparency, and responsible gambling, combines innovative online solutions with a retail network of over 100 places of sale, cementing its position as a reliable partner in Italy’s gaming sector.
Dr. Eyal Loz, RubyPlay’s Chief Product Officer, stated: “Partnering with AdmiralBet, a significant player in the Italian gaming sector, is an exciting step forward for RubyPlay as we continue to extend our footprint in the nation and throughout Europe.
“This collaboration demonstrates our commitment to providing high-quality, immersive slot content that is tailored to the preferences of local players.” We are convinced that our wide offering will resonate with AdmiralBet’s consumers and enhance their gaming experience.
Marco Militello, Casino Online Product Manager at AdmiralBet, stated: “Our objective is to provide our players with exceptional amusement, and RubyPlay’s games are an excellent complement to our portfolio.
“The combination of unique mechanics, engaging themes, and exceptional design ensures our players will enjoy a premium gaming experience, and we look forward to a successful partnership.”
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