On April 8, the first day of SiGMA Americas 2025, legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello will provide an energizing keynote address.
As the official SOFTSWISS representative at SiGMA Americas, this will be Barrichello’s first significant public appearance. He will emphasize in his address how he sees racing and iGaming as two realms characterized by passion, speed, and accuracy. Attendees can anticipate a new perspective on the connections between these seemingly disparate industries.
Barrichello will provide insights in his keynote address that connect the prospects offered by SOFTSWISS with his own racing experience. The cultural and human aspects of conducting business in Latin America will also be discussed, along with the significance of timing, relationships, and flexibility in achieving sustained success in this rapidly expanding market.
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According to Rubens Barrichello, SOFTSWISS’s Non-Executive Director in Latin America, “Latin America is a unique region filled with pure energy, emotion, and drive.” For me, it’s like entering a new race because the iGaming sector is growing so quickly. However, similar to Formula 1, innovation, competition, and technology are driving advancement rather than automobiles. I’m excited to discuss what it takes to expand a business on this continent when I speak at the SiGMA Americas Summit.
The strategic development of SOFTSWISS into Latin America, one of the world’s fastest-growing iGaming markets, is highlighted by Barrichello’s strong public participation. Because of its Game Aggregator and Jackpot Aggregator certifications in Brazil and Peru, the company has already made a name for itself in the area. Furthermore, Eduardo Barrichello, a young prospect, recently joined SOFTSWISS for the 2025 FIA World Endurance Championship.
Also joining the SOFTSWISS team at Stand M85 will be Rubens Barrichello, where guests may schedule meetings and learn more about how SOFTSWISS supports partners in achieving success throughout Latin America.
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