Roobet becomes Chelsea FC’s official betting partner regional betting partner for Latin America and Canada.
The multi-year agreement, which aims to improve user experience through promotional content and unique campaigns, also allows the brand to increase its exposure and reach in 32 major areas.
Roobet, a Curaçao-licensed cryptocurrency sportsbook and casino, operates in a variety of regions, including the Americas and Oceania. Like other crypto-oriented betting companies, the corporation is particularly interested in Latin American countries, such as freshly founded Brazil.
Roobet’s Co-Founder and Head of Partnerships, Anthony Brennan, stated, “Roobet is excited to partner with Chelsea FC and give Chelsea fans the opportunity to win experiences that money can’t buy.”Bringing the advancement of igaming to the globe in collaboration with Chelsea will further improve the unique experience that Roobet provides to its players.”
The agreement intends to use the Premier League team’s popularity in the region to create a ‘broad array’ of digital, social, and logistical assets, as well as to engage new audiences.
In further detail, match tickets and hospitality will allow Roobet customers to get closer to the team by visiting games at its Stamford Bridge stadium and seeing training at the Blues’ Cobham training base.
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First-team players will also collaborate with Roobet to develop ‘bespoke’ content as part of the collaboration.
“We are delighted to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada,” said Casper Stylsvig, Chief Revenue Officer of Chelsea FC.
“There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users.”
International and regional betting transactions are becoming increasingly common in the Premier League, owing mostly to a self-imposed prohibition on front-of-shirt betting deals, which will take effect at the conclusion of the 2025/26 season.
Chelsea FC had negotiated several betting partnerships prior to the betting sponsorship prohibition.
For example, it just announced Betway as its official European betting partner, and its logo is now visible on LED advertising boards around the pitch during all home league and domestic cup games.
A few months before, MSport was designated the club’s exclusive betting partner throughout Africa.
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