Racecourse Media Group (RMG) and Sports Information Services (SIS) today agreed to extend the distribution and transmission of audio-visual and data from RMG racecourses to licensed betting offices (LBO) in the United Kingdom and Ireland.
High-quality and consistent horseracing output from RMG’s stable of racecourses, including Jockey Club courses such as Cheltenham, Aintree, Epsom Downs, Newmarket, and Sandown Park, as well as independent courses such as York, Goodwood, and Ayr, will remain the core content of SIS’s LBO services until the end of 2028.
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Richard Ames, CEO of SIS, stated, “I am thrilled to have renewed our partnership with RMG for another three years. Over the last eight years of representing RMG’s interests, the parties’ relationship has become stronger, and this new agreement demonstrates our collaborative working methods.”
RMG CEO Nick Mills stated, “We look forward to expanding the partnership and collaborating closely with SIS and our LBO partners to increase interest and betting on RMG content.”
LBO cash remains an important media rights income for the sport, and this agreement raises the value of RMG’s material in the LBO marketplace.”
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