Push Gaming has entered the Bulgarian market through an exclusive agreement with Kaizen Gaming’s Betano brand, marking a significant milestone in the company’s development into globally regulated areas.
For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s catalog in Bulgaria, bringing the studio’s massively popular titles to the nation for the first time.
Push’s full back library of key hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo, and Wild Swarm, is now available to Bulgarian gamers, with more current titles set to follow soon.
The launch strengthens Push’s partnership with Kaizen Gaming, which has previously achieved success with award-winning content in Greece, Denmark, and Brazil.
Agreements with over 15 direct integration partners were reached in 2024, and the supplier’s substantial growth will be aided by numerous further announcements in the remainder of Q4.
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Push Gaming’s Chief Business Development Officer, Fiona Hickey, stated, “Bulgaria is a territory we’ve been working on for some time, so it’s especially pleasing to launch there with such an established and respected name as Betano.”
“We understand the quality of our offering, and with Kaizen Gaming’s strong placement in regulated markets, we can capitalize on our regional entrance. They’re an excellent strategic partner to work with, instilling incredible confidence that each launch time would be successful.”
Evangelos Dedoulis, Director of Product, Gaming, and Rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the best games on the market, thus we’ve been looking forward to adding them on our Betano platform in Bulgaria as well. In other areas where we’ve incorporated Push Gaming’s products, our audience has responded well, and we expect the same in this situation.”
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