Leading iGaming content provider Pragmatic Play has extended its historic collaboration with Tomorrowland, joining the world-renowned music event as a sponsor.
Pragmatic Play’s first sponsorship at Tomorrowland Brazil 2024 was a huge success, bringing immersive entertainment experiences to a wide range of new consumers.
Some of the best house and techno acts in the world performed on the stage at the CORE Medellín event in Colombia in February, where the award-winning supplier also served as a major sponsor and presented an audiovisual activation.
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With this most recent agreement, Pragmatic Play expands its collaboration with the renowned electronic dance music festival to include sponsorship on a global scale.
Pragmatic Play will participate in several Tomorrowland festivals as part of the partnership; each will have a distinct vibe and imaginative theme. For instance, Orbyz, a mythical ice planet where a mysterious forgotten community is expected to reappear, will be the subject of Tomorrowland Belgium.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Tomorrowland has been setting new standards in festival entertainment and creative expression for the past 20 years. Sharing its commitment to delivering unforgettable experiences for audiences worldwide, Pragmatic Play is thrilled to continue its journey with Tomorrowland as an active global partner.”
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