Pragmatic Play partners with Flutter– Pragmatic Play, a major content supplier to the iGaming market, has signed a significant partnership with Flutter to become the only provider of dedicated live casino tables for its UK and Irish brands.
Pragmatic Play will give Paddy Power, Betfair, Sky Vegas, and other industry titans in the Flutter portfolio with specialized live content in addition to its entire range of live casino products as part of the strategic relationship in the UK and Ireland.
In addition to popular table games, exhilarating game shows, and dedicated tables, Pragmatic Play will provide its cutting-edge Smart Studio solution, which will allow a wide range of Flutter brands to customize the appearance of network titles to match their brand.
Pragmatic Play will also expand Flutter’s portfolio with custom games geared to certain demographics, leveraging the operator’s substantial IP to create original content.
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Irina Cornides, COO at Pragmatic Play, “Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”
Roisin Hogan, Flutter’s Commercial Director, added: “Pragmatic Play’s Smart Studio solution complements our strategic focus on delivering outstanding client experiences through fresh innovation. We are thrilled to have reached an agreement that will allow us to work even closer together to provide exciting new live goods and experiences to our gamers in the UK and Ireland.”
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