The well-known digital entertainment provider Playson has increased its market share in Switzerland after partnering with GAMRFIRST, opening up access to its best-selling games to more players.
The fastest-growing operator over the past 12 months is GAMRFIRST, the online brand of Casino Barrière Montreux in Switzerland, which was introduced in 2022. The operator provides table games, live casino games, and slots from some of the top suppliers worldwide.
The most well-known Hold and Win games from Playson, Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Supercharged Clovers: Hold and Win, will be made accessible to GAMRFIRST’s Swiss gamers through this content arrangement via Gamanza’s Game Store content aggregation platform.
After the country’s online casinos are regulated, the provider also intends to enter the French market with GAMRFIRST.
Playson hopes to expand on its excellent reputation in the Swiss market, where it has worked with some of the leading operators and had notable year-over-year growth, with this most recent launch.
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“We are excited to work with GAMRFIRST and make our games available to even more players in Switzerland,” stated Blanka Homor, Sales Director at Playson. This collaboration expands upon our consistent expansion within the jurisdiction.
“We eagerly await future opportunities to further expand together across Europe and look forward to a mutually successful cooperation.”
“Playson’s products are widely enjoyed by players across Europe, and their games regularly rank among the most popular slots in the market,” stated Clément Govinda-Miramon, MD of GAMRFIRST.
“We are thrilled to include their popular games in our online casino, which will increase the number of players who find our offering appealing.”
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