A top supplier of sportsbook technology introduces flexible experimentation tools, real-time messaging, and dynamic layouts called Opti-X.
To help operators increase player engagement, personalization, and lifetime value from their first visit, Altenar, a top provider of sports betting and iGaming software, has incorporated Optimove’s Digital Experience Platform (DXP), Opti-X.
With the help of Optimove’s DXP’s Real-Time Messaging tool, operators may automatically send customized messages through all marketing channels at the best times, guaranteeing prompt and pertinent communication that keeps players interested.
The AI-powered Smart Search Engine in Opti-X provides blazingly quick, customized search results. The engine customizes results according to a player’s betting choices, platform behaviors, and previous search history.
Additionally, Altenar is now able to provide more sophisticated end-to-end personalization across all platforms and channels.
With the help of Opti-X’s behavioral, historical, and predictive modeling, operators may develop intricate micro-segments that offer more individualized interactions, promoting player value and loyalty over time.
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This strategic partnership demonstrates Altenar’s dedication to enhancing its product line and providing cutting-edge, player-focused solutions that significantly influence sports betting companies.
Diego Salas, Altenar’s sales manager, stated: “We are dedicated to improving the user experience and using data to deliver tailored content that clearly benefits operators and players alike.
Our clients may better understand player behavior and customize their content to maximize their services and marketing messages thanks to our relationship with Optimove.”
“Altenar is a clear breakthrough leading sports betting software provider, and being part of their solution is a true honor,” stated Adi Dagan, Senior Director of Partnerships at Optimove.
“Sports betting companies benefit greatly from this relationship, which guarantees each player an amazing, customized experience. As we collaborate with a trailblazer like Altenar to advance the sector, these are tremendously exciting times for online sports betting.”
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