In a management buyout supported by Ariel Emanuel and involving OpenBet executives, including Jordan Levin, who remains the company’s CEO, OpenBet, a global leader in betting and gaming entertainment, announced today that Endeavor Group Holdings, Inc. (“Endeavor”) (NYSE: EDR) has completed the sale of the company to OB Global Holdings LLC (“OB Global”).
“OpenBet is in a better position than ever to propel market expansion and product innovation while defining the future of betting and gaming entertainment,” Levin stated as the new chapter got underway. Given our premium product offering, outstanding staff, and current market momentum, our team is incredibly enthusiastic about OpenBet’s future and confident in the long-term development profile of our company.
OpenBet keeps growing faster in important international markets because to a solid foundation based on innovation, size, and industry-leading technology. With its best-in-class platform, modular solutions, and extensive industry knowledge, the firm powers more than 200 operators internationally, offering unmatched performance, security, and dependability in regulated gaming and betting markets.
Having previously debuted with BandBet, OpenBet is expanding its footprint in Brazil as part of its expansion strategy by forming strategic alliances with other significant operators. These partnerships further OpenBet’s dedication to providing scalable, legal, and entertaining betting experiences in one of the most fascinating new regulated markets globally.
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Additionally, OpenBet keeps solidifying its position in the lottery industry by being the top supplier to government-owned and government-sponsored sports betting companies, supporting more than 20 World Lottery Association (WLA) members worldwide. By improving player protection and adherence to AI-driven technology, Neccton furthers the company’s commitment to responsible gaming. OpenBet continues to lead the industry in integrity and regulatory excellence as a WLA Gold Contributor.
The success of OpenBet is still largely dependent on its continued investment in innovation, with products like BetBuilder offering the best same-game parlay experience in the market and OpenBet LocatorTM facilitating easy regulatory compliance. The company’s goal as it embarks on its next phase is to empower operators with reliable technology, extensive industry knowledge, and a dedication to provide the newest betting and gaming fun.
As outlined in the final agreement on the sale of OpenBet, Endeavor agreed to sell IMG ARENA, its sports betting data business under OpenBet, to Sportradar in a different deal that was disclosed on March 19, 2025. Until the Sportradar deal closes, which is pending regulatory approval and anticipated in the fourth quarter of 2025, OB Global will own and run the IMG ARENA business.
Endeavor received financial advice from The Raine Group and Oakvale Capital LLP. Endeavor was advised by Latham & Watkins LLP on legal matters.
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