New Jersey Assemblyman Brian Bergen has submitted legislation proposing modifications to state law addressing sports betting marketing.
Bergen has proposed Bill A5207, which seeks to prohibit the “posting, distributing, broadcasting, or disseminating” of any online sports betting ad.
It suggests an immediate prohibition on online sports betting advertisements, as well as marketing via any web-based platform on a mobile device.
“I just think it’s become totally ridiculous,” Bergen told NJ 101.5 earlier this week. “The advertising has been like a runaway train and it needs to be reeled in.”
Under Bill A5207, the New Jersey Division of Gaming Enforcement (DGE) is in charge of ensuring that corporations comply with the ban on online sports betting advertisements.
Bergen has introduced legislation to restrict internet betting advertisements in order to protect young viewers.
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“Our children don’t need to see these things in a glorified way that entices them to become lifelong gambling addicts,” says Bergen.
Bill A5207, which comes as gaming marketing skyrockets, has been forwarded to the Assembly Tourism, Gaming, and Arts Committee for further review.
AppsFlyer issued its most recent data trends report earlier this month, which provides insights into how organizations spend money promoting sports betting and casino services. In 2024, global app user acquisition ad spending is expected to reach $65 billion.
Brian Bergen also intends to introduce legislation that would restrict sports betting advertisements on television.
Sweepstakes Measure in NJ
Earlier past week, Assemblyman Clinton Calabrese proposed Bill A5196, which designates sweepstakes casinos and gaming sites as regulated gaming companies.
Under Bill A5196, platforms classed as sweepstakes must apply for a casino service industry enterprise license.
The sites are also required to perform a third-party audit to verify their financial standing and submit biannual reports to DGE.
It has also been referred to the Assembly, Tourism Gaming, and Arts committees.
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