The Golden Matrix Group, Inc. subsidiary Meridianbet has formally opened its business-to-business (B2B) operations in Nigeria, one of Africa’s biggest and fastest-growing betting markets.
The company’s 20-year presence in Africa is further strengthened by its debut into Nigeria, where it will use its track record of success in regulated markets to provide top-notch gaming goods.
Meridianbet has obtained full regulatory permission from the Lagos State Lotteries and Gaming Authority (LSLGA) through its recently licensed local entity, Masterlive Network Limited.
This permits Meridianbet to operate in the online casino and sports betting verticals under License No. LSLGA/OP/OSB/MB041124.
According to Orange Business Intelligence Technology’s research, the official launch of Meridianbet.ng signifies a strategic expansion into a market valued at over $2 billion.
Over 60 million Nigerians actively participate in betting, making it one of the fastest-growing industries on the continent.
Meridianbet CEO Zoran Milosevic made the following statement: “Our entry into Nigeria is a major milestone in our long-term plan to strengthen our position in Africa’s most vibrant gaming markets.
Nigeria offers a significant opportunity for our business-to-business model due to its highly engaged player base and robust industry growth.
We are dedicated to helping our regional partners achieve long-term success by utilizing our state-of-the-art technology, AI-powered betting solutions, and specific knowledge.”
See also:
- Sportradar and CBV form a unique alliance to promote Brazilian volleyball
- UK: Lottery Litigation Is Disrupted by Accidental Document Release
- SiGMA Poker Tour 2025 is sponsored by EvenBet Gaming
Revenue Growth and Investor Outlook for FY 2024
The company’s sustained growth trajectory is reflected in Golden Matrix Group’s preliminary full-year 2024 sales estimate of $150 million. In the upcoming days, the Group anticipates releasing its audited FY 2024 financial statements, providing investors with a thorough performance summary.
In line with GMGI’s global goal to bolster its position in rapidly expanding gaming areas, the Nigerian market offers a strategic opportunity for future revenue increase.
Important Market Prospects & Strategic Growth
Nigeria’s betting sector generated over $2 billion in 2020, according to Orange Business Intelligence Technology (ORBIT), and estimates suggest that it might generate up to $4.7 billion in revenue annually over the following ten years.
With a sizable consumer base that participates both online and offline, football continues to be the key engine of industry expansion.
With a scalable and extremely flexible system designed for the Nigerian market, Meridianbet’s business-to-business (B2B) model will provide local operators cutting-edge technological solutions, game content, and platform services.
An Important Turning Point in Meridianbet’s Development in Africa
Meridianbet is a well-known technology supplier and betting operator with operations in 18 nations in Europe, Africa, and Latin America. Following years of success in well-established African markets, where it has dominated the industry for more than 20 years, the corporation is now expanding into Nigeria.
Meridianbet.ng’s soft launch is already showing promising early results, including high partner satisfaction and great consumer feedback.
Innovation & Market Expansion Driven by AI
Meridianbet is launching its in-house AI Casino Recommender and AI Sports Betting Recommender as part of this rollout, offering individualized betting experiences based on player behavior, real-time data, and predictive analytics.
In Nigeria’s quickly changing gaming industry, these innovations—which are already showing success in a number of markets—will improve user pleasure, consumer engagement, and retention.
Join us on all our social channels and groups
Gameongazette is present on:
