Match Hype, a breakthrough video technology firm, has partnered with Podium to introduce the innovative Race Hype product.
The jargon-busting approach is intended to simplify the Sport of Kings and promote engagement with recreational bettors by offering a variety of interesting promos around important tournaments.
The video engagement product, which focuses on horse racing, will see Podium deliver thousands of daily films advertising every race throughout both the Jumps and Flat seasons in the UK and Ireland, including tailored branding.
It expands Podium’s market-leading horse racing coverage by leveraging existing marketing activities with engaging multimedia content that can be scaled across B2C channels.
Race Hype is part of Podium’s new FLEXHUB package, which includes configurable UI components aimed at increasing bettor engagement and retention.
All films are created using completely automated, cutting-edge technology, guaranteeing that they are targeted to each individual consumer, with live pre-event odds, voice overs, and many languages.
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Filip Koubek, Co-Founder and CCO of Match Hype, stated, “Race Hype is a game changer for horse racing engagement.” By integrating our cutting-edge video technology with Podium’s industry-leading race coverage and statistics, we can provide an unrivalled multimedia experience.
“This innovation allows bettors and fans to engage with races like never before, with dynamic, customised content at scale.”
Richard Duncan, Podium’s Head of Business Development and Strategic Partnerships, added: “We are always searching for innovative ways to improve the racing experience, and Race Hype is an excellent complement to our FLEXHUB line of goods.
“Our relationship with Match Hype enables us to provide high-quality, entertaining video material to our clients, encouraging deeper interaction from both novice and expert racing fans. It is a significant step forward in how we promote and present the sport.”
About Match Hype
Match Hype is a cutting-edge system that transforms raw sports data into interesting films. It creates up to one million films every day, each custom-branded and available in over 30 languages, while seamlessly connecting with sportsbooks and social media platforms.
Match Hype, which primarily focused on football, is now moving into horse racing. This system dramatically increases fan engagement, login frequency, and betting activity.
Match Hype was recognized for its industry impact and won first place in both the SBC First Pitch and iGB Launchpad contests in 2024.
It serves a large number of clients in both the sportsbook operator and affiliate categories, with a concentration on European markets.
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