The European Gaming and Betting Association has welcomed LeoVegas Group as its newest member, strengthening cooperation on efforts related to responsible gaming and regulatory compliance.
LeoVegas Group, a major worldwide iGaming firm with a clear aim to deliver the best online gaming experience in the world, has new news after launching in Sweden in October under its international hero brand, BetMGM, and in Germany at the end of November.
The European Gaming and Betting Association (EGBA) welcomed the organization as its newest member, offering online casino, live casino, and sports betting through nine brands in ten nations.
With a focus on the Nordic area, where LeoVegas already has a sizable market presence, the major move is anticipated to strengthen the association’s dedication to responsible gaming and regulatory compliance throughout Europe.
Increasing the Online Presence of Key Players
LeoVegas will demonstrate its unwavering commitment to promoting safer gaming practices and further strengthen its position as a major player in the online gambling market by joining EGBA.
In order to keep the online gambling business in line with changing regulatory requirements and consumer protection measures, LeoVegas and EGBA have partnered to promote tighter collaboration within the industry.
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LeoVegas will participate in a range of working groups as an active member of EGBA to discuss important industry issues.
The list will cover expanding safer gaming measures, putting anti-money laundering procedures into place, and using responsible advertising methods.
LeoVegas intends to use its experience to help industry-wide initiatives to maintain strict safety, transparency, and compliance requirements.
Optimally Coordinated Visions
Carl Brincat, the group’s head of policy and regulatory relations, said the business is excited to join the Brussels-based trade organization that represents the top European-based, licensed, and regulated online gaming companies.
From the perspective of “a company committed to safer gambling and technological innovation,” Brincat clarified, they were eager to contribute to “EGBA’s important work.”
The recently signed agreement “aligns perfectly” with their own goal of “leading the way towards a sustainable and well-regulated gambling industry” across the continent, the director of policy continued.
Maarten Haijer, the secretary general of EGBA, similarly emphasized the advantages of the new partnership.
Haijer recognized LeoVegas’ dominant position in the market and its “strong Nordic market presence,” adding that they will provide “valuable expertise” to their organization and strengthen “collective efforts” to advance a carefully regulated and sustainable business.
An extensive list of expansions
The partnership between LeoVegas and EGBA coincides with the organization’s recent strategic growth.
In order to begin administering its own sportsbook technology in foreign regions, LeoVegas purchased Tipico’s US sportsbook software in June 2024.
The acquisition demonstrated the business’s aspirations for expansion under MGM Resorts International, its parent company.
Additionally, by integrating Playtech’s platform technology into its operations in the Netherlands and other European countries early this year, LeoVegas improved its partnership with the company.
LeoVegas Group and MGM Resorts International purchased Push Gaming’s operations in September 2023.
LeoVegas Studios, a new in-house gaming studio based on user data, was introduced a year later with the goal of developing “innovative slot games tailored to the latest player trends and preferences.”
LeoVegas’ dedication to provide cutting-edge gaming experiences while upholding legal compliance and the strictest responsible gambling guidelines is best exemplified by its continuous development.
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