The Netherlands’ Gambling Authority, Kansspelautoriteit (KSA), has begun an advertising campaign to promote awareness of self-exclusion from gambling.
The “pack your life again, take a gambling stop” promotion builds on KSA’s trial self-exclusion marketing of the national CRUKS registration from last year.
The new campaign’s major target audience is young individuals who may be engaged in problem gambling behaviour.
As a result, the marketing efforts for the awareness initiative are mostly centered on social media rather than traditional media outlets.
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A variety of young individuals can be shown engaging with others in various social scenarios across online films, social advertisements, and posts, emphasizing the significance of interpersonal relationships and how losing control over gambling can ruin them.
CRUKS, operated by the Kingdom of Saudi Arabia, was launched in 2021 as part of the Dutch government’s responsibility under the Remote Gambling Act (KOA) to regulate the online gambling sector.
The rule book requires all online gambling operators to check that new players are not on the CRUKS registry before onboarding them onto their systems.
The KOA is now undergoing revisions, with the Research Agency for Justice and Security identifying policy problems in fostering a responsible gaming environment.
Teun Struycken, the Dutch Secretary of State for Legal Protections, is spearheading reforms, and he is determined to ironing out apparent discrepancies in license holders’ duty of care even as the new year approaches.
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